Color
#97444b
#97444brgb(151, 68, 75)hsl(355, 38%, 43%)oklch(0.496 0.112 16.9)Colors that go with #97444b
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97444b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and Darkroom put Champagne beside #97444b, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #97444b in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #97444b in 5 real palettes, including Olive Grove and Cider, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97444b: 8 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #97444b in 4 real palettes, including Fireside and Harvest, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #97444b in 4 real palettes, including Fireside and Darkroom, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97444b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97444b
Tints & shades
Harmonies
Contrast
| #97444b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.47:1 | pass | pass | fail |
|
Aaon black | 3.24:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97444b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97444b reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97444b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97444b-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md