Color
#974475
#974475rgb(151, 68, 117)hsl(325, 38%, 43%)oklch(0.51 0.126 346)Colors that go with #974475
Taupe, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #974475 in 7 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour.
Teal #008080
complementaryTeal sits directly opposite #974475 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #974475: 3 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #974475 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #974475: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shippedTwo real palettes: Woodsmoke and Darkroom put Champagne beside #974475, as the text colour against it.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #974475: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #974475: two real palettes: Bakery and Chipotle's brand system, as the accent.
Real palettes that use #974475
Tints & shades
Harmonies
Contrast
| #974475 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.18:1 | pass | pass | fail |
|
Aaon black | 3.4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974475 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#974475 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #974475 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/974475-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md