Color
#9740bf
#9740bfrgb(151, 64, 191)hsl(281, 50%, 50%)oklch(0.544 0.198 313.3)Colors that go with #9740bf
Sea Green, Charcoal and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #9740bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9740bf: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #9740bf in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Teal #008080
triadicshippedTeal completes a triad with #9740bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Green #808000
split-complementOlive Green is a split-complement of #9740bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #9740bf in two real palettes: Gemstone and Marvel's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #9740bf in two real palettes: Calm's brand system and Render's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #9740bf in two real palettes: Peacock and Hasbro's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #9740bf
Tints & shades
Harmonies
Contrast
| #9740bf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.52:1 | pass | pass | fail |
|
Aaon black | 3.8:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9740bf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9740bf reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9740bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9740bf-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md