Color
#7c349d
#7c349drgb(124, 52, 157)hsl(281, 50%, 41%)oklch(0.472 0.17 313.3)Colors that go with #7c349d
Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #7c349d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #7c349d: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7c349d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7c349d in 3 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #7c349d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Green #808000
split-complementOlive Green is a split-complement of #7c349d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #7c349d in two real palettes: Twitch's brand system and Taco Bell's brand system, as the lead colour.
Rust #b7410e
shippedRust shows up next to #7c349d in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour.
Real palettes that use #7c349d
Tints & shades
Harmonies
Contrast
| #7c349d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.41:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.84:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c349d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7c349d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7c349d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7c349d-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md