Color

#973db3

#973db3
hex#973db3
rgbrgb(151, 61, 179)
hslhsl(286, 49%, 47%)
oklchoklch(0.533 0.19 317.2)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1317

Colors that go with #973db3

Sea Green, Denim and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#59b33d

#5c3db3 · #b33d93

#b3973d · #3db397

Split-complementary

Open in tool →

#93b33d · #3db35c

#b35c3d · #59b33d · #3d93b3

Contrast

#973db3 as textRatioAAAA largeAAAFix
Aaon white
5.78:1passpassfail
  • AAA: use #84359c as the text (7.07:1)
Aaon black
3.63:1failpassfail
  • AA: use #a850c3 as the text (4.6:1)
  • AAA: use #bf7ed3 as the text (7.14:1)
  • AA: or shift the background to #e3e3e3 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973db3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973db3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973db3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973db3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973db3-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md