Color

#973bbf

#973bbf
hex#973bbf
rgbrgb(151, 59, 191)
hslhsl(282, 53%, 49%)
oklchoklch(0.538 0.204 313.7)
Closest name: darkorchid (#9932cc)Relative luminance 0.1347

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#62bf3b

#553bbf · #bf3ba5

#bf973b · #3bbf97

Split-complementary

Open in tool →

#a5bf3b · #3bbf55

#bf553b · #62bf3b · #3ba5bf

Contrast

#973bbf as textRatioAAAA largeAAAFix
Aaon white
5.69:1passpassfail
  • AAA: use #8232a4 as the text (7.14:1)
Aaon black
3.69:1failpassfail
  • AA: use #a54fc9 as the text (4.56:1)
  • AAA: use #bd7ed7 as the text (7.13:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #973bbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#973bbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #973bbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #973bbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/973bbf-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md