Color
#97356d
#97356drgb(151, 53, 109)hsl(326, 48%, 40%)oklch(0.487 0.145 348.5)Colors that go with #97356d
Denim, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #97356d: 6 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #97356d in 7 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour.
Teal #008080
complementaryTeal sits directly opposite #97356d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #97356d, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97356d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #97356d: 3 real palettes, including Chipotle's brand system and Bramble, as the accent.
Crimson #dc143c
shippedCrimson is paired with #97356d in 3 real palettes, including Lenovo's brand system and Nintendo's brand system, as the supporting colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #97356d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #97356d
Tints & shades
Harmonies
Contrast
| #97356d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.89:1 | pass | pass | fail |
|
Aaon black | 3.05:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97356d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97356d reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97356d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97356d-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md