Color
#97306c
#97306crgb(151, 48, 108)hsl(325, 52%, 39%)oklch(0.481 0.151 348.4)Colors that go with #97306c
Crimson, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #97306c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Denim #1560bd
shippedDesigners have shipped Denim with #97306c: 6 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #97306c in 4 real palettes, including Dunkin''s brand system and Blush, as the lead colour.
Teal #008080
complementaryTeal sits directly opposite #97306c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97306c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #97306c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #97306c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shippedTwo real palettes: Woodsmoke and Bramble put Champagne beside #97306c, as the text colour against it.
Real palettes that use #97306c
Tints & shades
Harmonies
Contrast
| #97306c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.11:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.96:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97306c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97306c reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97306c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97306c-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md