Color

#972050

#972050
hex#972050
rgbrgb(151, 32, 80)
hslhsl(336, 65%, 36%)
oklchoklch(0.455 0.158 1.8)
Closest name: Berry (#990f4b)Relative luminance 0.0819

Colors that go with #972050

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#209768

#97208c · #972c20

#509720 · #205097

Split-complementary

Open in tool →

#20972c · #208c97

#8c9720 · #209768 · #2c2097

Contrast

#972050 as textRatioAAAA largeAAAFix
Aaon white
7.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #d43575 as the text (4.57:1)
  • AAA: use #e1709d as the text (7.01:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #972050 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#972050 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #972050
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #972050 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/972050-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md