Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#972040
#972040
hex
#972040rgb
rgb(151, 32, 64)hsl
hsl(344, 65%, 36%)oklch
oklch(0.45 0.154 10.8)Closest name: Cranberry (#9e003a)Relative luminance 0.0798
Colors that go with #972040
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #972040 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #972040 in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #972040: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #972040 in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #972040, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #972040 in 17 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #972040, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #972040: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #972040
Tints & shades
Harmonies
Contrast
| #972040 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.09:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.6:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #972040 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#972040 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #972040
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #972040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/972040-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md