Color

#971c2e

#971c2e
hex#971c2e
rgbrgb(151, 28, 46)
hslhsl(351, 69%, 35%)
oklchoklch(0.443 0.157 19.3)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0761

Colors that go with #971c2e

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #971c2e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c9784

#971c6c · #97471c

#2e971c · #1c2e97

Split-complementary

Open in tool →

#1c9747 · #1c6c97

#6c971c · #1c9784 · #471c97

Contrast

#971c2e as textRatioAAAA largeAAAFix
Aaon white
8.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #da344d as the text (4.58:1)
  • AAA: use #e57182 as the text (7.02:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971c2e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#971c2e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971c2e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971c2e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971c2e-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md