Color

#971719

#971719
hex#971719
rgbrgb(151, 23, 25)
hslhsl(359, 74%, 34%)
oklchoklch(0.437 0.162 26.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0726

Colors that go with #971719

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #971719

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#179795

#971759 · #975517

#199717 · #171997

Split-complementary

Open in tool →

#179755 · #175997

#599717 · #179795 · #551797

Contrast

#971719 as textRatioAAAA largeAAAFix
Aaon white
8.56:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #df2a2d as the text (4.51:1)
  • AAA: use #ea7173 as the text (7.11:1)
  • AA: or shift the background to #bdbdbd (4.56:1)
  • AAA: or shift the background to #ebebeb (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971719 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971719 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971719
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971719 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971719-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md