Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#971237
#971237
hex
#971237rgb
rgb(151, 18, 55)hsl
hsl(343, 79%, 33%)oklch
oklch(0.439 0.164 13.2)Closest name: Cranberry (#9e003a)Relative luminance 0.0729
Colors that go with #971237
Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
triadicshippedDenim completes a triad with #971237 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #971237 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #971237 in 4 real palettes, including State Farm's brand system and Nintendo's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #971237 in 4 real palettes, including Typewriter and Newsprint, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #971237 in 11 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #971237 in 3 real palettes, including Woodsmoke and Bramble, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #971237: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedCopper is paired with #971237 in 3 real palettes, including Chipotle's brand system and Bramble, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #971237
Tints & shades
Harmonies
Contrast
| #971237 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.46:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971237 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#971237 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #971237
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #971237 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/971237-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md