Color

#970c70

#970c70
hex#970c70
rgbrgb(151, 12, 112)
hslhsl(317, 85%, 32%)
oklchoklch(0.456 0.188 344)
Closest name: Haunted Purple (#991177)Relative luminance 0.0801

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c9734

#790c97 · #970c2a

#70970c · #0c7097

Split-complementary

Open in tool →

#2a970c · #0c9779

#97790c · #0c9734 · #0c2a97

Contrast

#970c70 as textRatioAAAA largeAAAFix
Aaon white
8.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #d912a1 as the text (4.55:1)
  • AAA: use #f25ac7 as the text (7.06:1)
  • AA: or shift the background to #c2c2c2 (4.53:1)
  • AAA: or shift the background to #f0f0f0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c70 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970c70 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c70
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c70 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c70-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md