Color

#970c2a

#970c2a
hex#970c2a
rgbrgb(151, 12, 42)
hslhsl(347, 85%, 32%)
oklchoklch(0.433 0.167 18.7)
Closest name: Cranberry (#9e003a)Relative luminance 0.0701

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c9779

#970c70 · #97340c

#2a970c · #0c2a97

Split-complementary

Open in tool →

#0c9734 · #0c7097

#70970c · #0c9779 · #340c97

Contrast

#970c2a as textRatioAAAA largeAAAFix
Aaon white
8.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #e71341 as the text (4.57:1)
  • AAA: use #f36886 as the text (7.14:1)
  • AA: or shift the background to #bababa (4.5:1)
  • AAA: or shift the background to #e6e6e6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c2a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970c2a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c2a-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md