Color

#970c62

#970c62
hex#970c62
rgbrgb(151, 12, 98)
hslhsl(323, 85%, 32%)
oklchoklch(0.45 0.18 350.6)
Closest name: Haunted Purple (#991177)Relative luminance 0.0772

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c9741

#870c97 · #970c1c

#62970c · #0c6297

Split-complementary

Open in tool →

#1c970c · #0c9787

#97870c · #0c9741 · #0c1c97

Contrast

#970c62 as textRatioAAAA largeAAAFix
Aaon white
8.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #de1290 as the text (4.6:1)
  • AAA: use #f25fb9 as the text (7.11:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c62 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970c62 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c62
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c62 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c62-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md