Color

#970c1c

#970c1c
hex#970c1c
rgbrgb(151, 12, 28)
hslhsl(353, 85%, 32%)
oklchoklch(0.431 0.168 24.1)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0693

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c9787

#970c62 · #97410c

#1c970c · #0c1c97

Split-complementary

Open in tool →

#0c9741 · #0c6297

#62970c · #0c9787 · #410c97

Contrast

#970c1c as textRatioAAAA largeAAAFix
Aaon white
8.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #e7132c as the text (4.53:1)
  • AAA: use #f36878 as the text (7.06:1)
  • AA: or shift the background to #bababa (4.54:1)
  • AAA: or shift the background to #e6e6e6 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c1c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970c1c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c1c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c1c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c1c-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md