Color

#97075b

#97075b
hex#97075b
rgbrgb(151, 7, 91)
hslhsl(325, 91%, 31%)
oklchoklch(0.445 0.179 353.8)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0749

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#079743

#8b0797 · #970713

#5b9707 · #075b97

Split-complementary

Open in tool →

#139707 · #07978b

#978b07 · #079743 · #071397

Contrast

#97075b as textRatioAAAA largeAAAFix
Aaon white
8.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #e00b87 as the text (4.57:1)
  • AAA: use #f759b5 as the text (7.05:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97075b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97075b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97075b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97075b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97075b-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md