Color

#97074a

#97074a
hex#97074a
rgbrgb(151, 7, 74)
hslhsl(332, 91%, 31%)
oklchoklch(0.439 0.173 2.5)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0723

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#079754

#970792 · #970c07

#4a9707 · #074a97

Split-complementary

Open in tool →

#07970c · #079297

#929707 · #079754 · #0c0797

Contrast

#97074a as textRatioAAAA largeAAAFix
Aaon white
8.59:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #e50b71 as the text (4.62:1)
  • AAA: use #f75ea6 as the text (7.11:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97074a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97074a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97074a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97074a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97074a-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md