Color

#97073e

#97073e
hex#97073e
rgbrgb(151, 7, 62)
hslhsl(337, 91%, 31%)
oklchoklch(0.436 0.17 8.6)
Closest name: Cranberry (#9e003a)Relative luminance 0.0708

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#079760

#970786 · #971807

#3e9707 · #073e97

Split-complementary

Open in tool →

#079718 · #078697

#869707 · #079760 · #180797

Contrast

#97073e as textRatioAAAA largeAAAFix
Aaon white
8.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #e50b5e as the text (4.54:1)
  • AAA: use #f75e99 as the text (7.02:1)
  • AA: or shift the background to #bdbdbd (4.63:1)
  • AAA: or shift the background to #e8e8e8 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97073e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97073e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97073e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97073e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97073e-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md