Color

#97025e

#97025e
hex#97025e
rgbrgb(151, 2, 94)
hslhsl(323, 97%, 30%)
oklchoklch(0.445 0.183 352.1)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0743

Colors that go with #97025e

Teal, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97025e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02973b

#850297 · #970214

#5e9702 · #025e97

Split-complementary

Open in tool →

#149702 · #029785

#978502 · #02973b · #021497

Contrast

#97025e as textRatioAAAA largeAAAFix
Aaon white
8.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.49:1failfailfail
  • AA: use #e2038d as the text (4.63:1)
  • AAA: use #fc54bc as the text (7.13:1)
  • AA: or shift the background to #bfbfbf (4.59:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97025e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97025e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97025e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97025e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97025e-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md