Color
#9694fa
#9694fargb(150, 148, 250)hsl(241, 91%, 78%)oklch(0.712 0.147 282.9)Colors that go with #9694fa
Goldenrod, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Goldenrod #daa520
complementaryshippedGoldenrod sits directly opposite #9694fa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #9694fa in 6 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #9694fa, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9694fa: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #9694fa: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #9694fa: 6 real palettes, including Coca-Cola's brand system and Apple's brand system, as the accent.
Medium Sea Green #3cb371
triadicshippedMedium Sea Green completes a triad with #9694fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Midnight Blue #191970
shipped6 real palettes, including Blue Mono and First Snow put Midnight Blue beside #9694fa, as the text colour against it.
Real palettes that use #9694fa
Tints & shades
Harmonies
Contrast
| #9694fa as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.65:1 | fail | fail | fail | |
Aaon black | 7.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9694fa as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9694fa reads as cool, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9694fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9694fa-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md