Color

#96934f

#96934f
hex#96934f
rgbrgb(150, 147, 79)
hslhsl(57, 31%, 45%)
oklchoklch(0.65 0.09 106.4)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2792

Colors that go with #96934f

Charcoal, Medium Purple and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96934f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f5396

#966f4f · #76964f

#4f9693 · #934f96

Split-complementary

Open in tool →

#4f7696 · #6f4f96

#4f966f · #4f5396 · #964f76

Contrast

#96934f as textRatioAAAA largeAAAFix
Aaon white
3.19:1failpassfail
  • AA: use #78753f as the text (4.76:1)
  • AAA: use #5a5830 as the text (7.31:1)
  • AA: or shift the background to #292929 (4.56:1)
Aaon black
6.58:1passpassfail
  • AAA: use #9d9953 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96934f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96934f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96934f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96934f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96934f-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md