Color

#968f69

#968f69
hex#968f69
rgbrgb(150, 143, 105)
hslhsl(51, 18%, 50%)
oklchoklch(0.646 0.054 98.9)
Closest name: Bullfrog (#8a966a)Relative luminance 0.2715

Colors that go with #968f69

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968f69

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#696f96

#967969 · #869669

#699690 · #906996

Split-complementary

Open in tool →

#698696 · #796996

#699679 · #696f96 · #966986

Contrast

#968f69 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #7b7656 as the text (4.6:1)
  • AAA: use #5d5941 as the text (7.07:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.43:1passpassfail
  • AAA: use #9d9672 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968f69 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f69-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md