Color
#696f96
#696f96rgb(105, 111, 150)hsl(232, 18%, 50%)oklch(0.552 0.061 277.4)Colors that go with #696f96
Charcoal, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #696f96: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #696f96 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #696f96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #696f96 in 6 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #696f96, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #696f96: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #696f96: 5 real palettes, including Dusk and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #696f96 in 13 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Real palettes that use #696f96
Tints & shades
Harmonies
Contrast
| #696f96 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.31:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696f96 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #696f96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/696f96-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md