Color

#968f5a

#968f5a
hex#968f5a
rgbrgb(150, 143, 90)
hslhsl(53, 25%, 47%)
oklchoklch(0.643 0.073 101.7)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2687

Colors that go with #968f5a

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968f5a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a6196

#96715a · #7f965a

#5a968f · #8f5a96

Split-complementary

Open in tool →

#5a7f96 · #715a96

#5a9671 · #5a6196 · #965a7f

Contrast

#968f5a as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #7c774b as the text (4.57:1)
  • AAA: use #5c5837 as the text (7.23:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #9f9860 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968f5a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968f5a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968f5a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968f5a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968f5a-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md