Color

#968dc9

#968dc9
hex#968dc9
rgbrgb(150, 141, 201)
hslhsl(249, 36%, 67%)
oklchoklch(0.674 0.088 290.7)
Closest name: Petrified Purple (#9c87c1)Relative luminance 0.2975

Colors that go with #968dc9

Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968dc9

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0c98d

#8da2c9 · #b48dc9

#c9968d · #8dc996

Split-complementary

Open in tool →

#c9b48d · #a2c98d

#c98da2 · #c0c98d · #8dc9b4

Contrast

#968dc9 as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #766ab9 as the text (4.63:1)
  • AAA: use #584ba0 as the text (7.17:1)
  • AA: or shift the background to #2b2b2b (4.69:1)
Aaon black
6.95:1passpassfail
  • AAA: use #9990cb as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968dc9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968dc9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968dc9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968dc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968dc9-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md