Color

#9990cb

#9990cb
hex#9990cb
rgbrgb(153, 144, 203)
hslhsl(249, 36%, 68%)
oklchoklch(0.683 0.086 290.9)
Closest name: Petrified Purple (#9c87c1)Relative luminance 0.3103

Colors that go with #9990cb

Charcoal, Dark Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9990cb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c2cb90

#90a5cb · #b690cb

#cb9990 · #90cb99

Split-complementary

Open in tool →

#cbb690 · #a5cb90

#cb90a5 · #c2cb90 · #90cbb6

Contrast

#9990cb as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #766ab9 as the text (4.63:1)
  • AAA: use #584ba0 as the text (7.17:1)
  • AA: or shift the background to #303030 (4.53:1)
  • AAA: or shift the background to #030303 (7.08:1)
Aaon black
7.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9990cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9990cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9990cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9990cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9990cb-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md