Color

#968d91

#968d91
hex#968d91
rgbrgb(150, 141, 145)
hslhsl(333, 4%, 57%)
oklchoklch(0.652 0.012 348.6)
Closest name: Argent (#888888)Relative luminance 0.2758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d9692

#968d95 · #968d8d

#91968d · #8d9196

Split-complementary

Open in tool →

#8d968d · #8d9596

#95968d · #8d9692 · #8d8d96

Contrast

#968d91 as textRatioAAAA largeAAAFix
Aaon white
3.22:1failpassfail
  • AA: use #7d7377 as the text (4.57:1)
  • AAA: use #5d5659 as the text (7.14:1)
  • AA: or shift the background to #292929 (4.51:1)
Aaon black
6.52:1passpassfail
  • AAA: use #9d9599 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968d91 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968d91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968d91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968d91-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md