Color

#968d95

#968d95
hex#968d95
rgbrgb(150, 141, 149)
hslhsl(307, 4%, 57%)
oklchoklch(0.654 0.016 329.2)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.277

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d968e

#928d96 · #968d90

#95968d · #8d9596

Split-complementary

Open in tool →

#90968d · #8d9692

#96928d · #8d968e · #8d9096

Contrast

#968d95 as textRatioAAAA largeAAAFix
Aaon white
3.21:1failpassfail
  • AA: use #7d737c as the text (4.55:1)
  • AAA: use #5d565c as the text (7.12:1)
  • AA: or shift the background to #292929 (4.53:1)
Aaon black
6.54:1passpassfail
  • AAA: use #9d959c as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d95 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968d95 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968d95
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968d95 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968d95-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md