Color

#968b6e

#968b6e
hex#968b6e
rgbrgb(150, 139, 110)
hslhsl(43, 16%, 51%)
oklchoklch(0.639 0.043 89.7)
Closest name: Antique (#8b846d)Relative luminance 0.2608

Colors that go with #968b6e

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968b6e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6e7996

#96776e · #8d966e

#6e968b · #8b6e96

Split-complementary

Open in tool →

#6e8d96 · #776e96

#6e9677 · #6e7996 · #966e8d

Contrast

#968b6e as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #7f755c as the text (4.56:1)
  • AAA: use #5f5745 as the text (7.15:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.22:1passpassfail
  • AAA: use #a1977d as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968b6e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968b6e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968b6e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968b6e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968b6e-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md