Color

#968764

#968764
hex#968764
rgbrgb(150, 135, 100)
hslhsl(42, 20%, 49%)
oklchoklch(0.628 0.053 87.5)
Closest name: Banner Gold (#a28557)Relative luminance 0.2473

Colors that go with #968764

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968764

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#647396

#966e64 · #8c9664

#649687 · #876496

Split-complementary

Open in tool →

#648c96 · #6e6496

#64966e · #647396 · #96648c

Contrast

#968764 as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #817456 as the text (4.6:1)
  • AAA: use #625841 as the text (7.02:1)
  • AA: or shift the background to #212121 (4.56:1)
Aaon black
5.95:1passpassfail
  • AAA: use #a39575 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968764 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968764 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968764
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968764 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968764-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md