Color

#968669

#968669
hex#968669
rgbrgb(150, 134, 105)
hslhsl(39, 18%, 50%)
oklchoklch(0.627 0.046 82.3)
Closest name: Antique (#8b846d)Relative luminance 0.2455

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#697996

#966f69 · #909669

#699686 · #866996

Split-complementary

Open in tool →

#699096 · #6f6996

#69966f · #697996 · #966990

Contrast

#968669 as textRatioAAAA largeAAAFix
Aaon white
3.55:1failpassfail
  • AA: use #81745a as the text (4.59:1)
  • AAA: use #605643 as the text (7.22:1)
  • AA: or shift the background to #212121 (4.53:1)
Aaon black
5.91:1passpassfail
  • AAA: use #a3957b as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968669 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968669 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968669
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968669 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968669-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md