# #968669

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#968669`
- RGB: rgb(150, 134, 105)
- HSL: hsl(39, 18%, 50%)
- OKLCH: oklch(0.627 0.046 82.3)
- Relative luminance: 0.2455
- Nearest named color: Antique (#8b846d, Δ 1.921) — https://brandsweets.com/colors/antique
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/968669

## Tints & shades

- Tints (toward white): #a19278, #ab9f87, #b4a893, #beb4a2, #c9c0b1, #d3ccc0, #ded8cf, #e6e2db, #f0eeea, #fbfaf9
- Shades (toward black): #87795e, #7b6e56, #6c614b, #605643, #514938, #423b2e, #363026, #27231b, #1b1813, #0c0b08

## Harmonies

- Complementary: #697996
- Analogous: #966f69, #909669
- Triadic: #699686, #866996
- Split-complementary: #699096, #6f6996
- Tetradic: #69966f, #697996, #966990

## Colors that go with #968669

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #968669: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Graphite Mono put Blush Pink beside #968669, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #968669, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #968669 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #968669: 9 real palettes, including Dusk and Guinness's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Campus (https://brandsweets.com/palettes/friendly#campus), Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #968669: 4 real palettes, including Studio Grey and Notion's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #968669 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #968669 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #81745a (4.59:1); AA: background → #212121 (4.53:1); AAA: text → #605643 (7.22:1)
- On black (#000000): 5.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a3957b (7.14:1)

## Curated palettes containing it

- **Clay & Linen** (earthy, warm, muted) — #b5654d, #8f8168, #5c6b47, #f5efe6, #2a231d — Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made. — tool: https://brandsweets.com/palettes/new/b5654d-8f8168-5c6b47-f5efe6-2a231d — collection: https://brandsweets.com/palettes/earthy

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/968669-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#968669" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.