Color

#968279

#968279
hex#968279
rgbrgb(150, 130, 121)
hslhsl(19, 12%, 53%)
oklchoklch(0.622 0.028 45.7)
Closest name: Antique (#8b846d)Relative luminance 0.2383

Colors that go with #968279

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968279

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#798c96

#96797e · #969079

#799682 · #827996

Split-complementary

Open in tool →

#799690 · #797e96

#7e9679 · #798c96 · #907996

Contrast

#968279 as textRatioAAAA largeAAAFix
Aaon white
3.64:1failpassfail
  • AA: use #837067 as the text (4.69:1)
  • AAA: use #64554f as the text (7.11:1)
  • AA: or shift the background to #1f1f1f (4.53:1)
Aaon black
5.77:1passpassfail
  • AAA: use #a3928a as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968279 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968279 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968279
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968279 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968279-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md