Color
#96801d
#96801drgb(150, 128, 29)hsl(49, 68%, 35%)oklch(0.603 0.114 95.7)Colors that go with #96801d
Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96801d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Woodsmoke put Champagne beside #96801d, as that palette's text colour.
Denim #1560bd
shippedDesigners have shipped Denim with #96801d: 7 real palettes, including Dyson's brand system and Dusk, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #96801d in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #96801d in 4 real palettes, including Guinness's brand system and Subaru's brand system, as the supporting colour.
Saddle Brown #8b4513
shippedDesigners have shipped Saddle Brown with #96801d: 5 real palettes, including Cider and Bookshop, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #96801d: 4 real palettes, including Riverbed and Forest Floor, as the supporting colour.
Medium Slate Blue #7b68ee
complementaryMedium Slate Blue sits directly opposite #96801d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #96801d
Tints & shades
Harmonies
Contrast
| #96801d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.89:1 | fail | pass | fail | |
Aaon black | 5.4:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96801d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96801d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96801d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96801d-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md