Color

#967fbd

#967fbd
hex#967fbd
rgbrgb(150, 127, 189)
hslhsl(262, 32%, 62%)
oklchoklch(0.641 0.094 300.8)
Closest name: Magic Carpet (#9488be)Relative luminance 0.2534

Colors that go with #967fbd

Charcoal, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #967fbd

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6bd7f

#7f87bd · #b57fbd

#bd967f · #7fbd96

Split-complementary

Open in tool →

#bdb57f · #87bd7f

#bd7f87 · #a6bd7f · #7fbdb5

Contrast

#967fbd as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #8268b1 as the text (4.6:1)
  • AAA: use #644b91 as the text (7.1:1)
  • AA: or shift the background to #212121 (4.65:1)
Aaon black
6.07:1passpassfail
  • AAA: use #a18dc4 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #967fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967fbd-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md