Color

#967964

#967964
hex#967964
rgbrgb(150, 121, 100)
hslhsl(25, 20%, 49%)
oklchoklch(0.598 0.048 57.6)
Closest name: Antique (#8b846d)Relative luminance 0.2108

Colors that go with #967964

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #967964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#648196

#966468 · #969264

#649679 · #796496

Split-complementary

Open in tool →

#649692 · #646896

#689664 · #648196 · #926496

Contrast

#967964 as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #8d715e as the text (4.51:1)
  • AAA: use #685445 as the text (7.14:1)
  • AA: or shift the background to #141414 (4.58:1)
Aaon black
5.22:1passpassfail
  • AAA: use #ab9382 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967964 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#967964 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #967964
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967964 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967964-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md