Color

#9664be

#9664be
hex#9664be
rgbrgb(150, 100, 190)
hslhsl(273, 41%, 57%)
oklchoklch(0.593 0.141 308.3)
Closest name: Amethyst (#9966cc)Relative luminance 0.1932

Colors that go with #9664be

Charcoal, Taupe and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8dbe64

#6964be · #be64ba

#be9664 · #64be96

Split-complementary

Open in tool →

#babe64 · #64be69

#be6964 · #8dbe64 · #64babe

Contrast

#9664be as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #915dbb as the text (4.68:1)
  • AAA: use #72419b as the text (7.13:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.86:1passpassfail
  • AAA: use #ae88cd as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9664be as the background.

Brands using this color

Fonts for this mood

#9664be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9664be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9664be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9664be-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md