Color

#96648e

#96648e
hex#96648e
rgbrgb(150, 100, 142)
hslhsl(310, 20%, 49%)
oklchoklch(0.571 0.087 332.5)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1755

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64966c

#856496 · #966475

#8e9664 · #648e96

Split-complementary

Open in tool →

#759664 · #649685

#968564 · #64966c · #647596

Contrast

#96648e as textRatioAAAA largeAAAFix
Aaon white
4.66:1passpassfail
  • AAA: use #714b6b as the text (7.19:1)
Aaon black
4.51:1passpassfail
  • AAA: use #b18bab as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96648e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96648e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96648e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96648e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96648e-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md