Color

#966465

#966465
hex#966465
rgbrgb(150, 100, 101)
hslhsl(359, 20%, 49%)
oklchoklch(0.557 0.065 18)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1654

Colors that go with #966465

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #966465

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#649695

#96647e · #967c64

#659664 · #646596

Split-complementary

Open in tool →

#64967c · #647e96

#7e9664 · #649695 · #7c6496

Contrast

#966465 as textRatioAAAA largeAAAFix
Aaon white
4.88:1passpassfail
  • AAA: use #744e4e as the text (7.14:1)
Aaon black
4.31:1failpassfail
  • AA: use #9b696a as the text (4.62:1)
  • AAA: use #b48e8e as the text (7.2:1)
  • AA: or shift the background to #f7f7f7 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966465 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#966465 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #966465
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966465 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966465-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md