Color

#96647e

#96647e
hex#96647e
rgbrgb(150, 100, 126)
hslhsl(329, 20%, 49%)
oklchoklch(0.565 0.073 347.2)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.171

Colors that go with #96647e

Charcoal, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96647e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64967c

#956496 · #966465

#7e9664 · #647e96

Split-complementary

Open in tool →

#659664 · #649695

#969564 · #64967c · #646596

Contrast

#96647e as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #714b5f as the text (7.31:1)
Aaon black
4.42:1failpassfail
  • AA: use #996680 as the text (4.57:1)
  • AAA: use #b18b9f as the text (7.06:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96647e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96647e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96647e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96647e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96647e-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md