Color

#9663bf

#9663bf
hex#9663bf
rgbrgb(150, 99, 191)
hslhsl(273, 42%, 57%)
oklchoklch(0.592 0.144 308.2)
Closest name: Amethyst (#9966cc)Relative luminance 0.1917

Colors that go with #9663bf

Taupe, Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8dbf63

#6863bf · #bf63bb

#bf9663 · #63bf96

Split-complementary

Open in tool →

#bbbf63 · #63bf68

#bf6863 · #8dbf63 · #63bbbf

Contrast

#9663bf as textRatioAAAA largeAAAFix
Aaon white
4.34:1failpassfail
  • AA: use #915cbc as the text (4.71:1)
  • AAA: use #72409c as the text (7.17:1)
  • AA: or shift the background to #0a0a0a (4.56:1)
Aaon black
4.83:1passpassfail
  • AAA: use #ae88ce as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9663bf as the background.

Brands using this color

Fonts for this mood

#9663bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9663bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9663bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9663bf-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md