Color

#96604a

#96604a
hex#96604a
rgbrgb(150, 96, 74)
hslhsl(17, 34%, 44%)
oklchoklch(0.543 0.078 42.9)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1534

Colors that go with #96604a

Teal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a8196

#964a5b · #96864a

#4a9660 · #604a96

Split-complementary

Open in tool →

#4a9686 · #4a5b96

#5b964a · #4a8196 · #864a96

Contrast

#96604a as textRatioAAAA largeAAAFix
Aaon white
5.16:1passpassfail
Aaon black
4.07:1failpassfail
  • AA: use #a1664f as the text (4.53:1)
  • AAA: use #bc8a76 as the text (7.04:1)
  • AA: or shift the background to #f0f0f0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96604a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96604a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96604a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96604a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96604a-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md