Color

#965a67

#965a67
hex#965a67
rgbrgb(150, 90, 103)
hslhsl(347, 25%, 47%)
oklchoklch(0.539 0.08 6.1)
Closest name: Annatto (#8c5341)Relative luminance 0.1478

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a9689

#965a85 · #966b5a

#67965a · #5a6796

Split-complementary

Open in tool →

#5a966b · #5a8596

#85965a · #5a9689 · #6b5a96

Contrast

#965a67 as textRatioAAAA largeAAAFix
Aaon white
5.31:1passpassfail
  • AAA: use #7c4b55 as the text (7.01:1)
Aaon black
3.96:1failpassfail
  • AA: use #a16370 as the text (4.53:1)
  • AAA: use #b88993 as the text (7.04:1)
  • AA: or shift the background to #ededed (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #965a67 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#965a67 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #965a67
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #965a67 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/965a67-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md