# #965a67

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#965a67`
- RGB: rgb(150, 90, 103)
- HSL: hsl(347, 25%, 47%)
- OKLCH: oklch(0.539 0.08 6.1)
- Relative luminance: 0.1478
- Nearest named color: Annatto (#8c5341, Δ 5.724) — https://brandsweets.com/colors/annatto
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/965a67

## Tints & shades

- Tints (toward white): #a36673, #ad7682, #b68690, #c0969f, #cba9b0, #d5b9bf, #dec9ce, #e8d9dc, #f2e9eb, #fbf9f9
- Shades (toward black): #89525e, #794953, #6c414a, #603942, #533239, #43282e, #362125, #29191c, #1a0f12, #0d0809

## Harmonies

- Complementary: #5a9689
- Analogous: #965a85, #966b5a
- Triadic: #67965a, #5a6796
- Split-complementary: #5a966b, #5a8596
- Tetradic: #85965a, #5a9689, #6b5a96

## Colors that go with #965a67

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #965a67 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #965a67 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #965a67, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #965a67 in 4 real palettes, including Bookshop and Fireside, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #965a67 in 6 real palettes, including Subaru's brand system and Slate Workspace, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), GitHub (https://brandsweets.com/colors/brands/github), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #965a67: 7 real palettes, including Graphite and Homestead, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #965a67: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #965a67: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c4b55 (7.01:1)
- On black (#000000): 3.96:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a16370 (4.53:1); AA: background → #ededed (4.54:1); AAA: text → #b88993 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/965a67-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#965a67" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.