Color

#96554a

#96554a
hex#96554a
rgbrgb(150, 85, 74)
hslhsl(9, 34%, 44%)
oklchoklch(0.522 0.089 30.5)
Closest name: Annatto (#8c5341)Relative luminance 0.1348

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a8b96

#964a65 · #967c4a

#4a9655 · #554a96

Split-complementary

Open in tool →

#4a967c · #4a6596

#65964a · #4a8b96 · #7c4a96

Contrast

#96554a as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #7e483e as the text (7.28:1)
Aaon black
3.7:1failpassfail
  • AA: use #ab6154 as the text (4.57:1)
  • AAA: use #c18a81 as the text (7.22:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96554a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96554a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96554a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96554a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96554a-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md