Color

#96544a

#96544a
hex#96544a
rgbrgb(150, 84, 74)
hslhsl(8, 34%, 44%)
oklchoklch(0.521 0.09 29.6)
Closest name: Annatto (#8c5341)Relative luminance 0.1332

Colors that go with #96544a

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a8c96

#964a66 · #967a4a

#4a9654 · #544a96

Split-complementary

Open in tool →

#4a967a · #4a6696

#66964a · #4a8c96 · #7a4a96

Contrast

#96544a as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
  • AAA: use #824940 as the text (7.06:1)
Aaon black
3.66:1failpassfail
  • AA: use #ab6054 as the text (4.53:1)
  • AAA: use #c18981 as the text (7.16:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96544a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96544a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96544a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #96544a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96544a-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md