Color

#9643b1

#9643b1
hex#9643b1
rgbrgb(150, 67, 177)
hslhsl(285, 45%, 48%)
oklchoklch(0.537 0.179 317)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1367

Colors that go with #9643b1

Sea Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5fb143

#5f43b1 · #b14396

#b19643 · #43b196

Split-complementary

Open in tool →

#96b143 · #43b15f

#b15f43 · #5fb143 · #4396b1

Contrast

#9643b1 as textRatioAAAA largeAAAFix
Aaon white
5.62:1passpassfail
  • AAA: use #803a98 as the text (7.06:1)
Aaon black
3.73:1failpassfail
  • AA: use #a455be as the text (4.62:1)
  • AAA: use #bc81cf as the text (7.18:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9643b1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9643b1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9643b1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9643b1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9643b1-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md