Color
#96391d
#96391drgb(150, 57, 29)hsl(14, 68%, 35%)oklch(0.471 0.132 37)Colors that go with #96391d
Crimson, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #96391d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #96391d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #96391d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #96391d, as the text colour against it.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #96391d in 4 real palettes, including Cider and Olive Grove, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #96391d: 7 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #96391d in 4 real palettes, including Fireside and Harvest, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96391d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #96391d
Tints & shades
Harmonies
Contrast
| #96391d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.24:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.9:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96391d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#96391d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96391d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96391d-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md